Social Media Reach
As a small business, it is always one of our top priorities to be active on various social media platforms. Consistently posting to social media accounts is the most effective way to grow your reach. Today we are going to highlight a few ways to create animated videos for Instagram.
Creating Animated Instagram Videos
Instagram is a perfect place for advertising and promoting business because of its 700 million monthly active users. One way to create eye catching posts is to create animated Instagram videos. We utilize the Adobe Spark Post app to create these stories because it is user friendly, contains a lot of different design options, and best of all… its FREE.
Pro Tip: To get rid of the watermark you can just click on the mark, email a friend to recommend the app, and just like magic… the watermark is gone
Capabilities
When you first login to Spark Post, you can start by using a template by choosing either the ‘categories’ or ‘featured’ designs to remix and change to make it your own.
If you want to start from scratch, you can click on the green circle with the white plus sign. Here is where you start your own design. Once you have selected “Solid Color”, you have endless options for your background color. From there you are able to choose which type of social media post you are creating this animated video for. Choosing the type of post is a great feature because it ensures that your video is going to fit and look great in your post.
Once you choose your color and type of social media post, you are able to add photos, add and edit text, choose a layout to create a layered effect, integrate some template design ideas, and choose your animation for the video.
Attractive Text
The text editing options are incredible with the app. There are lots of different fonts to choose from, colors, shapes, alignment options, opacity, and spacing. Creating text that looks appealing is an easy task with Spark Post. 
Adding Photos
Not only can you add your own images to your animated story, but this app also has a wide selection of free stock photos to choose from. You have the option of adding photos of your products or business, or simply adding a beautiful free photo to make your video perfect.
Animations Made Easy
It is so simple to add animations to your video. We highly recommend that you complete the other design aspects of your video first, and then you add the animation last to create a finished product. There are a variety of animations to choose from. When you select an animation, the image above previews the animation so that you can easily choose which one looks best.
We hope that this post was beneficial to you and your company. If you would like for us to create a FREE animated social media post for you, please contact us today.
Liz is the Director of Marketing at Rare Digital. She has an eye for design and is a talented content writer. Liz uses social media to raise community awareness for the clients that we work with. She loves design, music, and coffee.
