How-To: Expand Social Media Reach

Social media has become a game changer in digital marketing and creating awareness of your brand. Expanding your reach is crucial to maintaining relevance online as well as staying in business. Here are some suggestions to help you expand social media reach and boost your potential for online exposure.

Target Audience

One of the most important things to consider when trying to grow your reach is your current target audience. It is important to identify groups that you are hoping to reach that you haven’t been able to yet. You can start by looking at your social media profile analytics to reflect on what has been working so far, what hasn’t been working so well, and what you can improve on. Try experimenting with posting at different times of the day when your followers seem to be most active to see if that changes your overall account involvement.

Adding popular hashtags for the specific time of year to each of your posts and tagging locations when you can will increase your chances of exposure. We encourage you to utilize the explore page on platforms like Instagram to their fullest potential by liking other peoples’ photos and following accounts that have similar interests to your brand. Stories, especially on Instagram, are known to get more views than timeline posts. By including gifs, polls, and video snippets, you can excite your audience with different content than they are used to seeing, which can lead to higher engagement from them as well as from groups outside of your normal following.

Provide Value

All content on your social media platforms does not have to, and realistically shouldn’t be only about the products and services that your company offers. Make sure that your content is useful to your audience in more ways than just as a consumer. Social media values mutually beneficial relationships between the person posting and the person viewing. Your posts should appeal to that relationship. It is important to remember that an essential part of growing and maintaining an audience on social media is by allowing the audience to benefit from your content as well. An example of the ways in which you can add some much needed variety to your content is to create posts that include helpful tips & tricks for viewers through the form of instructions for a DIY project or How-To videos regarding a topic related to your brand.

Giveaways

Another quick way to expand your reach and gain followers outside of your usual audience is to host a giveaway. Giveaways are a great way to allow your audience to interact with your brand and to give back to your community. A few giveaway tactics that can increase traffic to your page is to have participants tag a certain number of friends in the comments section, or have them follow your page as a rule of entering your raffle. With our app, WonUp, we make it easier than ever to run your own giveaway and even assist you in marketing it to the public.

If you are interested in learning more about how to get involved with hosting your own giveaway using WonUp in the future, or if you have any questions about how to improve your brand’s online presence, feel free to contact our team!