7 Must Have PagesFor Your Small Business Website
Businesses thrive when they have a professional and clean online presence. When people visit a website, they are there with the intention of learning more about the company, seeing what products or services that the business provides, and having a positive learning or shopping experience. These are the 7 pages that you must have on your small business website to help maximize reach.
The homepage sets the tone for your company. It is important to have an attractive homepage that catches the eye of the visitor and also explains what your company is all about. Since the visitor has inquired about your company via your website, they do not want to wait more than a few seconds for the page to load. Make sure that your homepage loads quickly and is both adaptive and responsive.
On the about page you are given the opportunity to paint a picture of who you are and what the company’s overall value is. This is where you sell your company to the visitor. Make sure to be genuine, utilize personal connection, and make your visitor see why they should choose your business.
Products / Services
The products and services page is the reason why visitors have come to the website in the first place. They are in the market for the products and services that your business provides, therefore it is vital to give detailed information about each product or service that you provide. Organization and ease of access is also incredibly important when designing this page.
As a society we thrive on the thoughts, experiences, and opinions of others. Having a testimonials page presents potential new customers with some real-life comments about the quality of the products and/or services that your business provides. Show off all of the positive experiences that your customers have had with your company.
Businesses often fall short when it comes to communicating with their customers in a simple and timely manner. Providing multiple means of contact is important (phone number, e-mail, mailing address, fax number) so that the visitor feels comfortable choosing your company for their needs. If you want to avoid receiving spam, you could also create a contact form in lieu of simply listing the e-mail address.
A blog page on your small business website is a cheap and effective way to market your business. When you create an ongoing stream of blog posts you are showing your new and returning customers a couple of key things: you are consistently updating the website (dates are listed on each post), you are providing quality and useful information for your site visitors (long & in-depth posts perform much better than short & shallow posts), and the overarching theme/important topics of your company.
Your sitemap is essential on your website because it provides a list of the pages on your site. Sitemaps are mainly important for SEO (search engine optimization) purposes. The link to your sitemap should be in the footer of all of the pages on the site. You can build either a XML or HTML sitemap using WordPress plugins.
We hope that this article has provided some useful tips for when you are designing the website for your small business. If you would like assistance adding any of these pages into your current website, contact us.