Our Top 5 Posts – 2018

By Myka 7 days ago
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Top 5 Posts

2018 Edition

 

Looking Back

Wow! 2018 was an incredible year for our business. We are excited for the year to come, as it means continued relationships with our successful clients, opportunities for new business, and moving into our first brick & mortar office! Before we move forward, we’d like to take a look back at our Top 5 Blog Posts of 2018. We are grateful for the opportunity to share our knowledge & experience with all of you. We wish you a very happy holiday season & a wonderful New Year!

Top 5

How To – Create a Successful Facebook Ad Campaign

January 25, 2018
  Ad Campaigns 101 Over 95% of social media marketers agree that Facebook is the most effective social media advertising platform currently available. Fortunately for small business owners, these advertisements are extremely customizable, increasing their effectiveness and positive gains. Today, we’ll review a few tips to keep in mind to create the most effective Facebook Ad Campaign for your business.   The effectiveness of any advertisement directly depends on who it actually reaches. Facebook Advertisements excel in this area because they allow you to choose the specific audience you’re targeting. Be sure that you are aiming at the demographic(s) most likely to increase sales and exposure for your business. If you run a brick and mortar store, we recommend targeting a local audience. If your products serve a specific age group or gender, be sure they are targeted accordingly. In addition to the audience, you can customize delivery options. There is a standard, or accelerated delivery method available. Set a Budget Another important piece of your advertisement to consider is your budget. Establishing a revenue goal for your campaign informs the ad planning process and helps you more accurately report the ROI. You want to make sure you are not over spending. The idea is to drive business and increase revenue. Make sure you are not bankrupting yourself searching for new clients and business opportunities. Quality Content Additionally, be mindful of the type of ad you’re using, and the placement. Whether implementing a video, a single or multiple item photo, or an offer based advertisement, visual appeal should remain. The more visually stunning your advertisement is, the better traffic will be for you. This includes not only what the image or video is, but also the quality. Always use high quality, non-grainy images and video clips. To choose between videos, photos, or offer based ads we suggest running multiple advertisements over the length of a campaign so that you can review analytics and choose the most effective type & placement for your business. With countless advertisement options at your fingertips, it’s easy to get lost in the details. Keeping the items we reviewed above at the foundation of your decision making should help you create the most effective ad for your business. If you need help creating your first, or next, Facebook or Instagram Ad Campaign or – we’re here to help!  

How Often Should Your Business Post to Social Media

August 25, 2017
  When discussing a social media strategy with small businesses we usually get asked the same question: How often should my business post to social media? Our answer, it depends on the network plus your overall online marketing goals. We decided to put together this simple infograph to highlight the number of posts we recommend per week broken down by network. This is a great starting point whether you are just starting out or have an established online community.   If you need any help managing your social media accounts, or running Instagram Ads, don’t hesitate to reach out on Facebook, Instagram or Twitter. Do you have questions about a network we left out? Start a chat with our team or contact us today.  

How To – Create Animated Videos for Instagram

June 19, 2017
  Social Media Reach As a small business, it is always one of our top priorities to be active on various social media platforms. Consistently posting to social media accounts is the most effective way to grow your reach. Creating Animated Instagram Videos Instagram is a perfect place for advertising and promoting business because of its 700 million monthly active users. One way to create eye catching posts is to create animated Instagram videos. We utilize the Adobe Spark Post app to create these stories because it is user friendly, contains a lot of different design options, and best of all… its FREE. Capabilities When you first login to Spark Post, you can start by using a template by choosing either the ‘categories’ or ‘featured’ designs to remix and change to make it your own.If you want to start from scratch, you can click on the green circle with the white plus sign. Here is where you start your own design. Once you have selected “Solid Color”, you have endless options for your background color. From there you are able to choose which type of social media post you are creating this animated video for. Choosing the type of post is a great feature because it ensures that your video is going to fit and look great in your post.Once you choose your color and type of social media post, you are able to add photos, add and edit text, choose a layout to create a layered effect, integrate some template design ideas, and choose your animation for the video. Attractive Text The text editing options are incredible with the app. There are lots of different fonts to choose from, colors, shapes, alignment options, opacity, and spacing. Creating text that looks appealing is an easy task with Spark Post.  Adding Photos Not only can you add your own images to your animated story, but this app also has a wide selection of free stock photos to choose from. You have the option of adding photos of your products or business, or simply adding a beautiful free photo to make your video perfect. Animations Made Easy It is so simple to add animations to your video. We highly recommend that you complete the other design aspects of your video first, and then you add the animation last to create a finished product. There are a variety of animations to choose from. When you select an animation, the image above previews the animation so that you can easily choose which one looks best. We hope that this post was beneficial to you and your company. If you would like for us to create a FREE animated social media post for you, please contact us today.      

Trello Gold Custom Backgrounds

April 4, 2017
    Shine Bright Trello provides flexibility for individuals & teams who need help maintaining their workloads. Trello Gold takes things one step further, allowing users the option to customize their boards with a personal background, upload larger attachments & enable more power ups. They offer a few background options, or you can upload a photo of your own. We’ve created 10 high-resolution backgrounds, guaranteed to look great in Trello, and are offering them FREE to use on your next board. Just fill out the form above & you will be redirected to a page that has a link to download all 10.  Custom Gradients Please The dimensions for these Trello background images are 1280px x 720px so they will fit any screen size. If you’d like us to make you a custom color combination contact us today or connect with us on Facebook & Twitter.

How To – Add Scroll Progress Bar to WordPress

December 20, 2016
  Scroll On The scroll progress bar is an easy way to show users how far into an article they are. We recommend using the Reading Position Indicator plugin that can be found in the WordPress plugin directory. Once you have installed the plugin, go to Appearance > Progress to configure the style, height & color. Custom Placement By default the plugin will show up on all pages. In our case, we only wanted the progress bar to show up on blog posts & portfolio entires. Luckily this is possible with a little bit of custom CSS code (see below).   Using the above code will hide the scroll bar on all page templates but not on posts. If you need any assistance setting up or configuring a scroll progress bar on your site let us know. We’d be happy to help.  
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Myka has been writing since she could hold a pen. She studied communications in college, and joined our team as a Content Manager in 2016. She enjoys journaling, reading quotes and snacking.