Whether you are looking to expand the reach of your company, market your services inexpensively, or connect with your audience, social media can be a great tool. Like with any business decision, it is important to make sure you are choosing the right social media platform for your team. Below, we outline 5 Guidelines to help you choose the right platform(s) for your business & Manage your Social Media presence Effectively.
In order to choose the right platform(s) for your business, it’s important that you understand what options are available. Something that works for an apparel company, will differ from what works for a small bakery or chain restaurant. The fundamentals of social media marketing are similar across multiple channels of business. Through research, you will be able to find the strategy that works best with your audience. Once you determine the social media platform that best suits your company, you can begin creating targeted goals and objectives.
2. Listen To Your Customers
Utilizing your Social Media platform as an extension of your Customer Service team is a great tool. Most consumers will voice their opinions on social media rather than via email or over the phone. Additionally, listening to your followers could open the door to new opportunities. Gaining feedback direct from consumers about where your business is lacking, or what’s working, will help you determine next-steps for your company & your team.
3. Schedule Posts
Consistency is key when creating content for Social Media. It is important that you post often enough to keep your followers intrigued, but not so often that you start to seem spammy. Scheduling posts in advance allows you more time to create thoughtful content rather than on-the-spot comments. Additionally, the less time you’re spending managing your posts, the more free-time you have to engage with your audience.
4. Connect With Your Audience
Although consistent posts are an important part of your successful social media marketing plan, you want to be sure that you are not just posting & walking away. When your communication lines are always open, you are able to discover problematic situations before they spiral out of control. Running a poll in your story or providing behind-the-scenes footage is a great way to intrigue & engage with your viewers.
5. Measure & Review Statistics
Whether your social media budget is $10/week, or $1000/week, the objective is the same: trigger engagement. In order to ensure that you are getting your moneys worth, you will need to track & measure everything! Having a clear goal, or benchmark, will allow you to determine whether or not your social media efforts are paying off. The data you collect and analyze can then be used to make changes in future campaigns. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign.
Having a presence on every social media platform should not be the goal for your business. Instead, figure out which avenues will best serve your company and utilize those to maximize your revenue.