Top 5 Reasons Why You Should Start a Podcast
Quick and Easy Start Up
The beauty of podcasts is that anyone can start one! The set up needed to create a podcast is not only simple, but also inexpensive. There are a variety of websites and programs that allow you to host and edit your podcasts for free. Aside from saving money, you are also saving space in your office since a whole studio isn’t required because not much equipment is needed besides a microphone, a computer, and headphones. You are also able to prerecord podcasts on your own time for upcoming weeks and have a month’s worth of content created in just a few hours.
Increase Your Audience
Podcasts are becoming more and more popular mainly for the fact that they are convenient to the consumer. Not all weeks are created equal so some weeks your followers may not have enough time to scroll through social media or read your posts from that week. People are likely to favor podcasts during a busy week since that form of content encourages multitasking. With a podcast, your followers are able to listen to your content during daily activities such as their commute to work or while at the gym. Additionally, podcasts can be helpful in reaching a new audience who you wouldn’t have been able to reach before, who may not enjoy reading or do not have social media accounts.
Podcasts allow you to discuss more in depth details on a topic than you are able to in a social media post. On platforms like Twitter, you only have 280 characters to express your thoughts, but with a podcast, the possibilities are endless. In writing, it can be difficult at times to find the right words to truly convey your message. A podcast can be helpful to avoid miscommunications that can come from the written word, and can overall make the whole experience more personable for both the content creator and the audience.
Podcasts are a great way to increase traffic to your website and other social media pages as well. During your podcast, you can promote your other online profiles and vice versa. This will make you marketable across all popular forms of media ensuring that you get the exposure that your brand deserves.
If your decide to continue with your podcasts in the future, it can open up many opportunities to grow your brand or your business. Additional funding for your podcast or even another source of income can come from brand deals in the form of sponsorships. Further publicity to new audiences can also come from having guest speakers appear on your podcast as well.
We hope that this installment of the blog gave you some insight to the benefits that can come from giving yourself or your business a voice within the podcasting community. If you have any questions on where to begin in your podcasting journey, feel free to reach out to our team!