Instagram can be a very effective platform for promoting your business or personal brand when utilized to its fullest potential. With the overwhelming amount of consumers on Instagram, it can be a helpful tool to showcase the best qualities and unbeatable services that your company offers to the public. What sets this social media platform apart from the rest is the unique profile layout that it provides its users. Aside from first impressions that your audience concludes when seeing your individual posts on their timeline, the appearance of your profile as a whole can affect the way that viewers perceive your business. When it comes to attracting your target audience on Instagram, a cohesive profile layout, also known as an Instagram theme, can create a world of difference for your online presence. This simple editing tip can make your profile look instantly organized and overall more professional. Through developing an aesthetically pleasing depiction of your business, you will be able to effortlessly expand your reach and gain an even larger audience on a platform that currently dominates the social media scene.
The most simple route to start an Instagram theme is to decide on a color palette as a guideline to follow when editing future posts. This color palette will determine the tone or mood that is associated with your social media presence so make sure that it is an appropriate representation of your brand. The possibilities are endless with this step so don’t be afraid to get creative!
- Pro tip: Edit every post using the same one to two in app filters that match the color palette you have already chosen. If you want your page to stand out even more, you can invest in instagram preset filters from a third party that can give you one-click photo editing options that are not already available on Instagram.
If the only content that you post on Instagram is electronic posters, potential audience members may become overwhelmed by the amount of words that greet them when they open your profile page. In this case, the notion that “less is more” should be applied and you should think about the bigger picture before you post anything. An easy way to avoid a crowded profile layout is to alternate between uploading posters that contain a lot of information and simple pictures.
- Pro tip: Use stock images or photos you have taken yourself that are related to your brand to grab the viewer’s attention. You can highlight upcoming events or special services your company offers in the caption of these posts making them just as informational as an electronic poster but more appealing to the eye. There are also an abundance of free mobile apps that can help you plan out how you want your profile to look by allowing you to preview what a photo would look like in your current layout before you post it.
By coordinating how your individual Instagram posts will look in the grand scheme of your profile page, you can attract new potential clients who will appreciate your attention to detail in your online presence and your line of work. Customization of your profile is guaranteed to set you apart from your competitors and will allow your audience to connect with your brand on a more personal level. Aside from being an enjoyable task, creating your own personal Instagram theme can benefit your business in unexpected ways!