In today’s society, novelty is often valued over reliability, especially when it comes to electronics. As technology continues to advance and with new platforms being created at rapid rates, it can be easy for people to overlook or doubt the capability of older internet applications. Contrary to popular belief, email can actually be a powerful tool for small businesses when it comes to digital marketing and overall management.
Managing Your Business Via Email
Email was invented with the intention of helping people keep in touch with one another by speeding up the process of exchanging messages. Communication is a valuable asset in any business but it can be difficult to maintain if you have an abundance of employees and clients. By effectively utilizing email in your business structure, you can effortlessly stay in touch with your team as well as your clientele. Email allows for conversations between individuals as well as conversations between groups of people making it easy for you to share documents or to send out important memos. If you prefer face to face communication, most email providers also offer options that allow you to video call or host digital group meetings where you can connect with more people than the average phone allows. Additionally, most email providers also possess a calendar feature that you can share amongst others where you can set up reminders for upcoming meetings or events.
Digital Marketing Via Email
Even with the rise in popularity of social networking platforms, not every demographic will have a social media account, but they will more than likely have an email address. Over the years, the act of checking emails has become a ritual in many individual’s morning routines. With email, you have the power to control the frequency of your advertisements and you can set up subscription services that your audience can opt into as well as transactional emails that thank them for their business each time they purchase a service or product from you. Email differs from social media platforms in that it doesn’t have a limit to the amount of words you can use at a given moment. We encourage you to utilize that space to your advantage.
One example of utilizing the space an email provides is that you can create a more personal connection to your audience by sending them a personalized letter when they first become a client or customer. In this letter you can inform them about the purpose of your company, what sets you apart from your competition, and why you value their business. It will make them feel appreciated and will give them insight about your company that they probably couldn’t get from an Instagram caption alone.
Another example could be using unique graphics to promote the name of your brand and to cross promote your other social media profiles or website. In your emails, you could also include information about specials your business is offering or upcoming events, as well as include discount codes for products and services to promote business.
Although email has been around for over half a century, it is still very relevant in today’s digital world. In many cases, older pieces of technology are often underestimated when compared to their newer, sleeker counterparts even when the older model has a better track record than the newer version.