Connecting Businesses

 

We Are

Our experienced team is ready to assist you with your next project. Whether it’s a new website or an iOS app, we’ve got you covered.

Website Design

We create beautiful intuitive websites that stand out online. All of our sites include responsive layouts that look great on any screen size.

Software Development

We use the latest technology to develop custom software solutions for your business. These applications will save you time & money.

WordPress Optimization

Let us speed up your existing site & optimize your WordPress installation. Plans include: maintenance, automatic backups and malware scans.

Technology Experts

Keeping up with technology is a full time job. By leveraging our expertise, you will ensure your business continues to run smoothly.  

Exceptional Support

Ongoing support and excellent customer service are the keys to a successful project. Our team is never more than a phone call or email away.

Modern Website Design

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Software Development

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Our Process

  • The Idea

    An initial meeting allows us to gather information as well as any project requirements. Defining a clear objective is the best way to start.

  • The Solution

    Once a goal has been established we begin the design & development process. Regular check-ins keep everyone in the loop & the project on track.

  • The Launch

    Sharing your completed project with the world is exciting. We assist with any social media or advertising campaigns to help ensure a successful launch day.

  • The Future

    As your business grows we are here to provide continuous support & guidance. We look forward to creating long term business relationships with our clients.

You’re In Good Company

We’ve worked with businesses large & small on projects ranging from logo redesigns to multi-site installations. Take a look at a few of our client stories for more details.
Client Stories

Recent News

How To – Create Animated Videos for Instagram

June 19, 2017
  Social Media Reach As a small business, it is always one of our top priorities to be active on various social media platforms. Consistently posting to social media accounts is the most effective way to grow your reach. Creating Animated Instagram Videos Instagram is a perfect place for advertising and promoting business because of its 700 million monthly active users. One way to create eye catching posts is to create animated Instagram videos. We utilize the Adobe Spark Post app to create these stories because it is user friendly, contains a lot of different design options, and best of all… its FREE. Capabilities When you first login to Spark Post, you can start by using a template by choosing either the ‘categories’ or ‘featured’ designs to remix and change to make it your own.If you want to start from scratch, you can click on the green circle with the white plus sign. Here is where you start your own design. Once you have selected “Solid Color”, you have endless options for your background color. From there you are able to choose which type of social media post you are creating this animated video for. Choosing the type of post is a great feature because it ensures that your video is going to fit and look great in your post.Once you choose your color and type of social media post, you are able to add photos, add and edit text, choose a layout to create a layered effect, integrate some template design ideas, and choose your animation for the video. Attractive Text The text editing options are incredible with the app. There are lots of different fonts to choose from, colors, shapes, alignment options, opacity, and spacing. Creating text that looks appealing is an easy task with Spark Post.  Adding Photos Not only can you add your own images to your animated story, but this app also has a wide selection of free stock photos to choose from. You have the option of adding photos of your products or business, or simply adding a beautiful free photo to make your video perfect. Animations Made Easy It is so simple to add animations to your video. We highly recommend that you complete the other design aspects of your video first, and then you add the animation last to create a finished product. There are a variety of animations to choose from. When you select an animation, the image above previews the animation so that you can easily choose which one looks best. We hope that this post was beneficial to you and your company. If you would like for us to create a FREE animated social media post for you, please contact us today.    

Squash Unlimited

June 6, 2017
  Squash Enthusiast Larry Howes of Canada is a squash player, enthusiast and self proclaimed “gear head.” He sold squash equipment across the USA & Canada through his first online store from 2003 to 2005. He has since opened a brick & mortar location in Kingston, ON Canada, and is currently developing his second website. High Quality Equipment Larry & his employees avoid marketing hype and give honest answers to their customers about gear and the game. Although their reach is growing, the folks at Squash Unlimited remain true to their roots.  “We are still a small business…we playtest everything we sell before stocking it and feel that each product has merit on the court,” Larry said. Moving Online In 2016, the original Racquet-Science website was refreshed and with the help of Rare Digital, work began on a new Squash Unlimited website. The ongoing support we provide for each website provides Larry the time he needs to focus on his physical customers in Canada and not fall behind with those he reaches with his online presence.  “Rare Digital helped me redesign & maintain the first website I built, and are always super patient and super helpful,” Larry commented. Working with great clients like Larry make our jobs not only enjoyable, but also easy. To purchase gear, or browse products, you can visit either of the sites via the addresses below: https://racquet-science.com and http://squashunlimited.ca    

May 2017

May 31, 2017
This month we list the 7 must have pages for your small business website & highlight our latest project for the Housing Authority of Stanislaus County.

7 Must Have Pages for Your Small Business Website

May 23, 2017
  Businesses thrive when they have a professional and clean online presence. When people visit a website, they are there with the intention of learning more about the company, seeing what products or services that the business provides, and having a positive learning or shopping experience. These are the 7 pages that you must have on your small business website to help maximize reach. Home The homepage sets the tone for your company. It is important to have an attractive homepage that catches the eye of the visitor and also explains what your company is all about. Since the visitor has inquired about your company via your website, they do not want to wait more than a few seconds for the page to load. Make sure that your homepage loads quickly and is both adaptive and responsive. About On the about page you are given the opportunity to paint a picture of who you are and what the company’s overall value is. This is where you sell your company to the visitor. Make sure to be genuine, utilize personal connection, and make your visitor see why they should choose your business. Products / Services The products and services page is the reason why visitors have come to the website in the first place. They are in the market for the products and services that your business provides, therefore it is vital to give detailed information about each product or service that you provide. Organization and ease of access is also incredibly important when designing this page. Testimonials As a society we thrive on the thoughts, experiences, and opinions of others. Having a testimonials page presents potential new customers with some real-life comments about the quality of the products and/or services that your business provides. Show off all of the positive experiences that your customers have had with your company. Contact Businesses often fall short when it comes to communicating with their customers in a simple and timely manner. Providing multiple means of contact is important (phone number, e-mail, mailing address, fax number) so that the visitor feels comfortable choosing your company for their needs. If you want to avoid receiving spam, you could also create a contact form in lieu of simply listing the e-mail address. Blog A blog page on your small business website is a cheap and effective way to market your business. When you create an ongoing stream of blog posts you are showing your new and returning customers a couple of key things: you are consistently updating the website (dates are listed on each post), you are providing quality and useful information for your site visitors (long & in-depth posts perform much better than short & shallow posts), and the overarching theme/important topics of your company. Sitemap Your sitemap is essential on your website because it provides a list of the pages on your site. Sitemaps are mainly important for SEO (search engine optimization) purposes. The link to your sitemap should be in the footer of all of

Housing Authority of the County of Stanislaus

May 9, 2017
  Refreshed & Redesigned The Housing Authority of the County of Stanislaus, located in Modesto, CA, was established over sixty years ago. Since 1949, their mission as a nonprofit, public corporation has been a commitment to addressing the unmet housing needs of residents and communities in Stanislaus County. The Authority is governed by a citizen’s commission appointed by the County Board of Supervisors. To ensure they are accessible to all community members, the Housing Authority decided it was time to freshen their online presence. Rare Digital had previously worked with Housing Authority employees on other projects, and were recommended for the job. We completed a new website for the agency, as their current site was very dated and difficult to navigate. We updated it with a new design that allows data and information to be more accessible to clients and site visitors. If you have any questions, or are interested in the capacity of their work, please visit their website at: http://www.stancoha.org    

April 2017

April 30, 2017
In this month’s newsletter we explain how to run an effective Instagram Ad campaign & highlight our latest client story for Paradise Elementary School District.